Starting an Etsy shop or that you have one and having trouble driving traffic to your listings and your shop? This topic “Etsy title & listings” is a trending topic that is always coming up in Etsy discussion forums or Etsy group pages on Facebook. Many people struggle on what or how to word their listings to get get even noticed in the Etsy search. For myself, I also struggled with my shop, but after hard work and learning tips and listening to advise from well established Etsy shop owners I have tripled my sales from starting out to this year and hoping to reach higher on the following year. In this blog I will give helpful tips on strategies that you can implement within your shop to help improve your listing search and hopefully get more sales.
The first strategy that I will discuss is: Title
Your title for each listing needs to be short, clear, and descriptive. This will make it clear for shoppers to understand what you are selling by glancing at your title. You need to use one keyword( one of your tags) to start the beginning of your title. (For example: 3D Printed) starts most of my title listing items, because I create 3D printed planters for air plants or succulents. Since there are so many competitors on Etsy you want to make your title stand out and read clear for the shopper to click on your item rather than your competitor. Do not write long titles, this will cause your item to get lost in the search results, don’t stuff key words (tags) in the title either, this will confuse the shopper and cause her/him to scroll pass your listing.
Second strategy is: Categories
When you are adding an item to your shop you will see the tab category, make sure to add many relative options as possible in this area that relates to your item. This area will give you a better chance of being found in the search results by adding the right category that matches to your item. Also categories act like tags, so don’t use a category work as a tag, because it would be a duplicate. (For example: my category would be gardening, so I would not use gardening as a tag).
Third strategy is: Attributes
So attributes is within the categories section. This is where you can select material, color, size, or pattern for the item that you are listing. When filling out this section it helps your item bump up in the search. Try to use as many attributes to describe your item, but don’t repeat these words in your 13 tags, because it will just be a duplicate. (For example: I am tweaking this section in my shop, by adding the measurements for my listing item)
Fourth strategy is Listing Descriptions
For your listing description you want to provide value, and describe everything about the item for the shopper. The first 155 characters of the description is very important, this is what is viewed when searching on google or any search engine when looking for an item that you want to buy. You want to use your main key word in the beginning of your short description. Also you should add your tag words in a complete sentence to describe your item that you are selling, making sure it flows and make sense to the buyer as well. By doing this, it will help boost your item in the search results too. Another tip make sure you are detailed in the description by adding measurements, or if the customer can request another color, or this item is made to order. You can also add a back link to another item in your shop showing the customer that you have another similar item or an item that would work well with it. (For example: one of my listings I have a hanging planter that can work well with any small plants or could be a starter planter for indoors, so I have a back link for the customer to buy flowering seeds to plant inside the planter if they choose too.)
By following these helpful strategy tips in this blog, should give you a boost in your listing views and hopefully more sales! I will be adding more helpful Etsy strategy blogs soon to my page. If you haven’t read the Selling at Craft fairs blog, and thought about branching your shop out to craft fairs or vendor markets then that blog should give you a few tips on how to get started! You can find that certain blog as an older blog at the beginning of my blog post.
Also you can visit my Etsy shop by following the link to see how I have my listings and titles written out, plus to see the cool 3D printed planters that I create!