Advertising your creative items in your Etsy Shop can be overwhelming or confusing at times. Etsy platform is a great way to get your items shown to so many people around the world. It’s a huge marketplace where anyone can go and search for a specific item to buy and within all those items your shop item will be seen! So how do you make sure your item/shop is being seen? These helpful tips below can help get you started!
Starting out with advertising, it can be hard to know what a “successful” campaign return looks like. Advertising results look different for everyone, and depend on a variety of factors including listing quality, campaign budget, and seasonality. But understanding the key metrics to track, along with industry performance benchmarks, can provide helpful guideposts for understanding the effectiveness of your own paid advertising campaign. Return on Advertising Spend (ROAS): For every $1 you’ve spent on advertising, how many dollars in revenue are generated? If your ROAS for a listing is at or above benchmark, it’s a good indication your ad is performing well and remaining profitable. To calculate your ROAS on the listing or campaign level, divide your revenue generated by your advertising budget spent.
Decide which listings are getting the most views. If a listing is getting a lot of ad views, it likely means your tags, titles, and use of relevant attributes is helping it appear in relevant searches. The more views your listings receive, the greater your brand awareness becomes. Recommendations: If your views are low, revisit your tags and titles. Look at your shop stats to see which search terms are bringing the most organic traffic to the items you’re advertising, and be sure you’ve added those terms to the listings’ titles and tags.
Have you tried the adverting and made any sales from your ads? If so, congratulations! That means your ads are working, and you’re starting to learn which listings shoppers are most excited about. Consider increasing your budget to amplify your results.
What about an item that needs a little help? Recommendations: Are any listings getting lots of views and clicks, but no sales? That may be a sign that there’s something keeping shoppers from making a purchase, such as a high shipping price or not enough listing photos. You may want to tweak your listing to increase your chances of making a sale.
Etsy Ads make your listings more prominent for millions of buyers searching for products on the site. You set a daily budget, let your campaign run, and we’ll continually optimize how your budget is spent over time to boost your exposure in Etsy search results. New changes are headed to Etsy to help you grow your shop even bigger and to help get your items shown more! You can follow the link below to watch a short video on these exciting changes! Our shop Flymeawaycreations, will be going along with the new advertising way & we are also growing our advertising by showing our 3D Printing videos on our YouTube channel! Just search our name: Flymeawaycreations on YouTube and subscribe, follow, & Like!